The most common question that gets asked about the Ashes of Creation store is "Will it be Pay-to-Win?"
The answer is no.
Intrepid Studios is using a monthly subscription plus cosmetic cash shop business model to avoid having pay-to-win as well as to avoid having a Box Price/DLC cost for their product. The only thing that will be included in the cash shop is Cosmetic Items, they offer no powers, no abilities, no stats, nothing that will give the players a tangible benefit in game.
Often times newcomers to the official Discord will hear other players talking about purchasing Individual Cosmetics, but when they go to the store they cannot see individual cosmetics to purchase. The only people who can buy individual cosmetics are people who are already backers.
Players who own a kickstarter or summerbacker package can purchase any individual cosmetics presented in the store.
People who have purchased web pre-order packs can buy anything that appears at the tier of their pack or lower.
Usually the tiers of cosmetics is as follows:
Wayfarer ($75 pack) - the accessory cosmetic piece
Expeditionary ($150 pack) - the accessory cosmetic piece and the cosmetic pet
Voyager ($250 pack) - the accessory cosmetic piece, the cosmetic pet and the mount cosmetic
Voyager+ ($375 pack) - the accessory cosmetic piece, the cosmetic pet, the mount cosmetic, the full body cosmetic, the caravan or ship cosmetic [vehicle] skin, the building cosmetic
So if you have previously purchased a Voyager package and you want to buy this month’s mount cosmetics as an individual cosmetic, you can do that.
If you had previously purchased a Voyager package and you want to buy this month’s Caravan cosmetic, you would need to upgrade your pack to the Voyager+ Package, which would give you the current’s months cosmetics and unlock your ability to make individual caravan cosmetic purchases in the future.
Alluring, one of the Moderator's at the Official Discord created the below image to help people understand visually how the individual cosmetic purchasing works.
Another issue that causes people some concern is what happens when they upgrade their web package what will they get. When you do an upgrade from one tier to another you will pick up all the new items from your new tier, but you will retain all the old items from your old tier.
For example, if you were to upgrade from the Wayfarer Package ($75) to the Expeditionary Package ($150) then you would retain the accessory cosmetics from your original package and pick up the pet cosmetic from the new package.